Fri Dec 21

Good Morning,

Adweek has recently compiled its collection of the 20 worst marketing mistakes of 2012.  Some are minor some are pretty major.  Start by looking through the 20 mistakes.  LINK

1. Is there any commonalities between the marketing mistakes?

2. Which one do you think is the biggest mistake?

3. Do you think that any of these weren't a bad mistake?  Keep in mind target market. 

Have a Great Break!!!!

Thur Dec 20

Commercial Day

Marketing 11

You are to finish the last two assignments before you leave today

Marketing 12

You should have made significant progress on you ads by today.

Wed

Marketing 11

First finish the chart from the last blog entry.  

Next: Read pgs 357-367 about different types of media then create a chart with the following.  

Medium (Description)                            Advantages                              Disadvantages

Marketing 12

Carry on with your projects. You should have your ads ready for Friday.  

Mon Dec 17

Commercial Day (I'll be away tomorrow)

Marketing 11

Talk about advertising and different advertising goals.  

Go online and find some billboard advertisements.  Next copy the chart below.  You need to find two examples of advertisements that fit the 4 advertising appeals.  (Social, biological, emotional, and rational).  Please hand this in when you are finished. 

Advertisement (picture of ad)	Target Market	Advertising Goal (see textbook)	Advertising Appeal (social, emotional, etc)	Overall Effectiveness (1-10) (your opinion)

Marketing 12

Now that you have a plan on how you can use different marketing media or opportunities to promote your brand.  Now it is time to do it.  You are to create on Social Media ad/promotion/campaign, one promotional video/commercial and one static ad (any media).  They may be all different or all part of one overarching themes or campaigns.  

Marketing 11


Today we will play a review game.   

Good morning, today we are going to look at the world largest auto show. This is where cars are announced and the process of selling to the public begins. Some cars here are just CONCEPT cars, others are ready for production. Please use the following link to answer the questions. 

LINK

1. What is a concept car and why are they made?

2. You are now to pick 2 of the cars highlighted at this link. For each one, please give a brief write up (in your own words) and include a picture. In your write up include the main interesting features of the car, a picture, how is it different than its competition, its target market and whether or not you feel it will be successful.

Marketing 12

Now that you have some ideas about distribution, it is time to discuss your actual promotion plan.  Today you are to start with making a Promotion Campaign Chart, mapping the possible oppourtunities for your.  There is a sample on page 386 but make sure you add different types of social media, perhaps mobile marketing, hyper marketing and guerrilla marketing.  You may want to use the idea of flash mobs or other different campaigns that you have seen.  On Monday, you will begin to put your promotions together.  

Marketing 11

 

Go to the following link and answer the following questions.

http://www.virgin.com/home.aspx

1. What is the product mix for the Virgin brand?

2. What challenges would such a diverse product mix present for the people in charge of marketing?

3. Go to the About Virgin Link: write a brief overview of the Virgin company?

4. What type of person is Richard Branson, what are his characteristics, and do you think that his personality has contributed to his success? Explain.

5. Explore the virgin website. What are 5 things that you find interesting?

6. On a scale of 1-10 how would you rate the Virgin website? EXPLAIN

Marketing 12.  

Now that you have chosen a method of distribution, it is time to look at specific countries.  You are to choose 5 countries that you are to focus your distribution in.  You may choose to have a base country on several different continents or just focus on one or two continents.  What you need to do is decide what countries will best suit your target market.  You need to include several Statistical Reasons for the countries you have chosen.  Use this LINK for the statistics.  

Wed Dec 12

Today you will finish watching "Thank you for Smoking"

Just Marketing 11

1. What is a lobbyist?

2. What do lobbyists do?

Marketing 11 AND 12

3. In paragraph form, explain the positives and negative of lobbyists on companies and society. 

Just Marketing 12

4. Find an industry that uses lobbyist.  Give an example of how the lobbyist have been used and what they have done, good or bad. 

Today both Marketing 11 and 12 will be looking at 3D printing.

Please read this LINK

Next go to the Makerbot and explore the website.

Questions.

1. What are the applications/uses for a 3D printer
a) for companies
b) for home users.

2.  Look at the website, what is the Thingiverse?

3.  What job or business opportunities do 3D printers create?  Explain how they would make $.

4. Will current companies care about 3D printers?  How will current makers of products compete against 3D printers?  Think about marketing and BRANDING :)

5.  What are the pros and cons of having 3D printers becoming popular for in home use?  Cost, environmental, harm to business, ease of use, access to items.  Use a chart if necessary.

6.  Paragraph.  What do you think the future holds for 3D printers?  Will they become popular? Be a fad or niche?  Will companies try to stop them.  Are they practical?

Thur Dec 6

Commercial Day. 

Marketing 11

Here are the terms for Chapter 5 Review. Quiz on Monday.

CHAPTER 5 QUESTIONS.  Pg. 200 questions 1, 2, 3, and 4. 

All of the following are fair game for THURSDAYS Test!!

innovation
invention
co-operative
feasibility study
8 stages of product development
utility
form utility
information utility
place utility
possession utility
product mapping
marketing opportunity analysis
benefit analysis
knock off
word of mouth marketing
tween
age compression
ergonomics

Marketing 12.  

Please read 326 to 329

Answer questions 2a and 3a and hand in

Next, for your project, explain what distribution channels you will use to distribute your goods.  

Wed Dec 5

Good Afternoon,

Today you will finish watching "Thank you for Smoking"

Just Marketing 11

1. What is a lobbyist?

2. What do lobbyists do?

Marketing 11 AND 12

3. In paragraph form, explain the positives and negative of lobbyists on companies and society.

Just Marketing 12

4. Find an industry that uses lobbyist.  Give an example of how the lobbyist have been used and what they have done, good or bad.

Mon Dec 3

Marketing 11

Time for New Products Assignment

One worksheet

Marketing 12

Read pages 287 - 291  ques 1 a and b ques 2a ques 3a