Fri Dec 21

Good Morning,

Adweek has recently compiled its collection of the 20 worst marketing mistakes of 2012.  Some are minor some are pretty major.  Start by looking through the 20 mistakes.  LINK

1. Is there any commonalities between the marketing mistakes?

2. Which one do you think is the biggest mistake?

3. Do you think that any of these weren't a bad mistake?  Keep in mind target market. 

Have a Great Break!!!!

Thur Dec 20

Commercial Day

Marketing 11

You are to finish the last two assignments before you leave today

Marketing 12

You should have made significant progress on you ads by today.

Wed

Marketing 11

First finish the chart from the last blog entry.  

Next: Read pgs 357-367 about different types of media then create a chart with the following.  

Medium (Description)                            Advantages                              Disadvantages

Marketing 12

Carry on with your projects. You should have your ads ready for Friday.  

Mon Dec 17

Commercial Day (I'll be away tomorrow)

Marketing 11

Talk about advertising and different advertising goals.  

Go online and find some billboard advertisements.  Next copy the chart below.  You need to find two examples of advertisements that fit the 4 advertising appeals.  (Social, biological, emotional, and rational).  Please hand this in when you are finished. 

Advertisement (picture of ad)	Target Market	Advertising Goal (see textbook)	Advertising Appeal (social, emotional, etc)	Overall Effectiveness (1-10) (your opinion)

Marketing 12

Now that you have a plan on how you can use different marketing media or opportunities to promote your brand.  Now it is time to do it.  You are to create on Social Media ad/promotion/campaign, one promotional video/commercial and one static ad (any media).  They may be all different or all part of one overarching themes or campaigns.  

Marketing 11


Today we will play a review game.   

Good morning, today we are going to look at the world largest auto show. This is where cars are announced and the process of selling to the public begins. Some cars here are just CONCEPT cars, others are ready for production. Please use the following link to answer the questions. 

LINK

1. What is a concept car and why are they made?

2. You are now to pick 2 of the cars highlighted at this link. For each one, please give a brief write up (in your own words) and include a picture. In your write up include the main interesting features of the car, a picture, how is it different than its competition, its target market and whether or not you feel it will be successful.

Marketing 12

Now that you have some ideas about distribution, it is time to discuss your actual promotion plan.  Today you are to start with making a Promotion Campaign Chart, mapping the possible oppourtunities for your.  There is a sample on page 386 but make sure you add different types of social media, perhaps mobile marketing, hyper marketing and guerrilla marketing.  You may want to use the idea of flash mobs or other different campaigns that you have seen.  On Monday, you will begin to put your promotions together.  

Marketing 11

 

Go to the following link and answer the following questions.

http://www.virgin.com/home.aspx

1. What is the product mix for the Virgin brand?

2. What challenges would such a diverse product mix present for the people in charge of marketing?

3. Go to the About Virgin Link: write a brief overview of the Virgin company?

4. What type of person is Richard Branson, what are his characteristics, and do you think that his personality has contributed to his success? Explain.

5. Explore the virgin website. What are 5 things that you find interesting?

6. On a scale of 1-10 how would you rate the Virgin website? EXPLAIN

Marketing 12.  

Now that you have chosen a method of distribution, it is time to look at specific countries.  You are to choose 5 countries that you are to focus your distribution in.  You may choose to have a base country on several different continents or just focus on one or two continents.  What you need to do is decide what countries will best suit your target market.  You need to include several Statistical Reasons for the countries you have chosen.  Use this LINK for the statistics.  

Wed Dec 12

Today you will finish watching "Thank you for Smoking"

Just Marketing 11

1. What is a lobbyist?

2. What do lobbyists do?

Marketing 11 AND 12

3. In paragraph form, explain the positives and negative of lobbyists on companies and society. 

Just Marketing 12

4. Find an industry that uses lobbyist.  Give an example of how the lobbyist have been used and what they have done, good or bad. 

Today both Marketing 11 and 12 will be looking at 3D printing.

Please read this LINK

Next go to the Makerbot and explore the website.

Questions.

1. What are the applications/uses for a 3D printer
a) for companies
b) for home users.

2.  Look at the website, what is the Thingiverse?

3.  What job or business opportunities do 3D printers create?  Explain how they would make $.

4. Will current companies care about 3D printers?  How will current makers of products compete against 3D printers?  Think about marketing and BRANDING :)

5.  What are the pros and cons of having 3D printers becoming popular for in home use?  Cost, environmental, harm to business, ease of use, access to items.  Use a chart if necessary.

6.  Paragraph.  What do you think the future holds for 3D printers?  Will they become popular? Be a fad or niche?  Will companies try to stop them.  Are they practical?

Thur Dec 6

Commercial Day. 

Marketing 11

Here are the terms for Chapter 5 Review. Quiz on Monday.

CHAPTER 5 QUESTIONS.  Pg. 200 questions 1, 2, 3, and 4. 

All of the following are fair game for THURSDAYS Test!!

innovation
invention
co-operative
feasibility study
8 stages of product development
utility
form utility
information utility
place utility
possession utility
product mapping
marketing opportunity analysis
benefit analysis
knock off
word of mouth marketing
tween
age compression
ergonomics

Marketing 12.  

Please read 326 to 329

Answer questions 2a and 3a and hand in

Next, for your project, explain what distribution channels you will use to distribute your goods.  

Wed Dec 5

Good Afternoon,

Today you will finish watching "Thank you for Smoking"

Just Marketing 11

1. What is a lobbyist?

2. What do lobbyists do?

Marketing 11 AND 12

3. In paragraph form, explain the positives and negative of lobbyists on companies and society.

Just Marketing 12

4. Find an industry that uses lobbyist.  Give an example of how the lobbyist have been used and what they have done, good or bad.

Mon Dec 3

Marketing 11

Time for New Products Assignment

One worksheet

Marketing 12

Read pages 287 - 291  ques 1 a and b ques 2a ques 3a

Marketing 11

Today you will be getting a new project

Marketing 12

By the end of class, you should have your slogan and logo ready to go.

Today you are going to look at price.  You will need to look at your competition to determine the best price point for your product(s). Include some samples and a reasoning for the price points.

Extended Commercial Day

Marketing 11, go over pages 180-188  in the textbook on utility

Next complete the following assignment

Marketing 12

Branding and Packaging

Today you are to come up with a Slogan, Logo, Packaging Design and discuss your advertising strategies.  We will look at some campaigns to help you with ideas today.
 

Marketing 11

Today we are continuing with product development and we are going to look at some 'strange' new products that are entering the market.  

First, you will need to open the Document "NEW PRODUCTS" on the shared drive (go to the shared drive, open classes, Mr. Southwell, and then open the NEW PRODUCTS document)

Then answer the following question on EIGHT of the products. (answer question 1-4 eight times)

1. Do you think that this product will sell (is it feasible)?

2.  Do you think that this product would have a traditional, niche, fad, or seasonal life cycle?

3.  Who would the target market for this product be? (Be specific)

4.  How do you think this product would best be marketed (T.V., Radio. Internet, Infomercials etc)

Answer only once, at the end.

5.  What are at least 3 things that make a product successful?

Marketing 12

Today it is time to perform a Benefit Analysis.  That is when you look at your brand specifically and see your benefits of choosing your brand to your customer.  This is very useful in creating your advertising strategy because it will help you know what is 'better' about your brand over your competition.  By doing this you should start to think about how your brand will be packages, shaped etc.  Please see page 202

Marketing 11 

Today there will be some reading and questions.

Start by reading 'Product Mapping' on pgs 191 - 193 in your textbook.

1. Define Product mapping in your own words.

2. Look at Figure 5.26 on page 193. This is an example of a product mapping chart. You are to create your own chart (ON THE COMPUTER) using the following Information:

The TOPIC is Snack Foods

Use the same category rating scales:

messy ---------------------------- easy to eat

unhealthy/fattening -------------- healthy/low fat

boring/traditional ---------------- fun/interesting flavours

expensive ----------------------- inexpensive

The snack foods that you are to put on the chart are:

pudding (chocolate, vanilla, etc)

cut up veggies

fruit (apples, bananas, etc)b

granola bars (and similar products)

cheese snacks (handi snacks, cheese strings etc)

crackers (saltine, ritz, etc)

chips (tortilla and potato)

3. When you are done, share your results with someone else. Explain how similar or different your chart was. 

Marketing 12

Now that you know a bit about your competition, it is time to conduct some market research.  Since both groups have products that most students are not the target market for, you are not required to actually conduct the research but instead come up with a plan on how you would conduct your research.  This must include a series of questions (at least 10) that you would ask in either a survey (postal, phone, internet), face to face interview, focus group or a combination of many.  I will check your progress to help you as needed.  

Marketing11

Failed Products Assignment!
Go to the following links or you can search for your own and find 3 products and answer the following questions for each product. Answer in SENTENCES and YOUR OWN WORDS please.
http://www.dailyfinance.com/photos/top-25-biggest-product-flops-of-all-time/3662631/ 

http://www.cbc.ca/marketplace/pre-2007/files/home/failedproducts/
1. What company did you choose? Is the failure a product or service?
2. Can you find a picture of the product on the internet? If so, paste it into your work. (google images might help)
3. Describe why the product/service failed?
4. Do you think that this product/service could have been successful if it was marketed differently? WHY/WHY NOT?
5. What can other companies and marketers learn from this failure?

Remember you must choose 3 products.

OUT OF 15 marks

Marketing 12

By now you will have your brand and know who your target market is.  Now is time to size up the competition.  Today you need to complete a Competitive Analysis.  Start with creating a list of your Direct Competition.  From that list pick two and create a Competitive Analysis Chart (like the one on page 120).  Looking at your competition is good way to get ideas for your own brand

Commercial Day

Marketing 11

Time for projects, DUE at the end of class Tomorrow

Marketing 12

Part one of you new Marketing Plan Project: Create your own brand

With your team, (4 people) you are to brainstorm and come up with ideas for a brand.  You will ultimately have a full marketing plan for this brand including plans for distribution, packaging, slogan, logo, promotion etc but first you need to come up with ideas.  Read page 34 in the textbook and then come up with an brand idea.

Prepare to 'pitch'  your idea to Mr Southwell

Next, create a customer profile for your Target Consumer.

Read page 80 to help.

The next step will be tomorrow.

Commercial Day

Marketing 11

Notes on Market research

(powerpoint available here:)

http://www.tutor2u.net/business/presentations/marketing/marketresearchmethods/default.html )

Marketing 12

Time to work on Surveys (I will explain)  

Tue Nov 20`

Sorry I am away today

Both Marketing 11 and 12 are to look at the following article and answer the questions. 

This would also be a good time to catch up on any missed work. 

LINK 

Question 1.  What are the long term advertising opportunities that a Facebook phone would create?
2. What are the strengths and weaknesses of the idea? In a chart please.  
3. Would you be interested in buying a Facebook phone?  Why or why not?

Marketing 11

Please hand in the Hover Shoes assignment from last week.  (Paper hand out, if you need it, please see Mr. Southwell.

Marketing 11

Today we are going to move onto inventions and innovations.

Use this LINK for the following questions.

1. Pick 5 different products from the list. For each one, say if it is an invention or an innovation and explain why.

2. Pick one product that you think will be a success and explain why?

3. Pick on product that you think will not be (very) successful and explain why?

4. Go to the following link listing some Canadian Inventions and pick THREE (3) 'inventions' and answer questions a,b, and c

http://inventors.about.com/od/cstartinventions/a/Canadian.htm


a) Who is the 'inventor'?
b) What is the invention?
c) Is this actually an invention or an innovation? Why?

Marketing 12

1. What is an IPO?
2. How are stock prices determined?
3. Write a brief summary of Facebooks IPO.  What has happened to the stock since the IPO?  Will it be a good investment?  Long term? Short term?  

Present Presentations.  

Commercial Day

Marketing 11 Today we will be doing some Review for your Chapter 3 test on THURSDAY.

Notes

Please complete question #1 and 2 on pages 118 and hand them in when you are finished.

Here are a list of some of the terms and ideas that you will need to know.

Profit, Free market, Monopolistic competition, Oligopy

Monopoly, Private property, Perfect competition, Direct Competition

R & D, Market Share, Market Segment, Top of the Mind

Service base, Product base, Reputation, Landed cost

Tariff, Productivity, Category killers, Market

Selection, Production Cost, Price, Competition

Command economy, Attract new customers, WTO

Take customers from competition, Globalization, Subsidies

Marketing 12

Today you have time to work on your presentations.  How you work today will determine if you present Thursday or Friday.  

Commercial Day (pep rallies)

Today we are going to look at complaints in advertising. We have already seen a number of Banned commercials in class.

First, go to the following link of the 10 most controversial ads of 2006.

http://news.bbc.co.uk/2/hi/uk_news/magazine/6640005.stm

1. Do you find any of these advertisements controversial/offensive? Which ones?

Now go to youtube and look up 'banned commercials http://www.youtube.com/results?search_query=banned+commercials

2. Is it ever beneficial for a company to produce an advertisement that offends people or an advertisement that may get banned? EXPLAIN

Marketing 12

You are to create a 3 to 5 minute presentation and lesson about your radio show that you picked from the following LINK. You need to pick out 3-5 key points or ideas to highlight and present to the class. You can use visuals and videos as part of your presentation. You must also include a way to assess if the class learned from your presentation. You may choose to have questions for the class as part of your 3-5 minutes. If you wish you may include a worksheet or choose another way to check if they understood. 

DUE: Next Friday.  

Next please go to the following website www.feedthepig.org Take the 'Beat your brain' and the '5% challenge' on the home page

Next look at the section "think having money is about luck" and watch the commercials

Question 1.  What are 3 money saving tips?

Next, go to the following website and play either Financial football or Financial soccer.  You will need to change the region to Canada.  It is a little slow to load

Question 2.  What did you learn from playing this game?

Marketing 11

Video Questions:
1. Do you think that Mukluk boots would have 'taken off' if Kate Moss (supermodel) hadn't been seen wearing one of the first pairs? Why?
2. What are 'knock offs"
3. What is 'word of mouth marketing' (Idea viruses)?
4. Why are 18-24 year olds a good demographic to market to?

Marketing 12

Today I want you to listen to the notes for the Marketing 11's.  Next I want you to go to the following link to read the article on colour in store layout.  Once you are done, I want you to pick a type of store and explain a colour scheme that you would choose to increase profit in the store.  It can be any type of store but you colour choices must be made to increase profit. 

http://www.retailcustomerexperience.com/article/3517/The-psychology-of-color-at-retail

Commercial Day

Both Marketing 11/12

Lesson on simple interest and compound interest.


Marketing 11

Marketing advertisement presentations:

Each student is to choose on advertisement and present it to the class. Your presentation must include:

* the ad itself

* the target market

* advertising strategies that are used

* strengths of the ad

* weaknesses of the ad

* at least one question for the class and then you are to guide the class in a discussion.

OUT OF 30 MARKS!!!!


Marketing 12

Time to work on projects.  Meet with Mr. Southwell for progress report.

Wed Oct 31

Happy Halloween!

Commercial Day

Both Marketing 11 and 12

1. Companies are using pre-made costumes to advertise their ICONS.  Find five examples of this on-line.  (Copy the pictures or describe them)

2.  How do companies attempt to capitalize (benefit from) on Halloween and other holiday.  (at least 5 ways)

3.  Would Halloween (and other holidays) be as 'big of deal' if it wasn't for corporate advertising?  Explain your answer.

Marketing 11:

Finish Projects and hand them in.

Marketing 12

NEGATIVE ADVERTISING"

"Negative Advertising"

Sometimes called attack ads have become the staple of political campaigns. Now negative advertising is gaining in popularity throughout the ad business. But do negative ads work? This week, Terry O'Reilly explores the attraction- and danger- of ads that take shots at rivals. He shows how some great campaigns are negative without seeming negative. And he'll recall some notable negative campaigns that backfired. Go to the following link and listen to the podcast, but before you do, watch the video's below as Terry O'Reilly talks about these ads in the podcast. You may use headphones of course. Once you've watched the videos and listened to the podcast, answer the questions below.


Same war, different campaign. Terry explains why this ad featuring MC Hammer was banned in Japan and what Pepsi had to change in the spot to have it air in the U.K.



1. What do you think of negative advertising?

2. Does negative advertising work? why or why not. use examples.

3. What is a potential danger of negative advertising.

4. Find at least one other example of negative advertising, it could be a link to a commercial or website.