Marketing 11
Go to the following link and answer the following questions.
1. What is the product mix for the Virgin brand?
2. What challenges would such a diverse product mix present for the people in charge of marketing?
3. Go to the About Virgin Link: write a brief overview of the Virgin company?
4. What type of person is Richard Branson, what are his characteristics, and do you think that his personality has contributed to his success? Explain.
5. Explore the virgin website. What are 5 things that you find interesting?
6. On a scale of 1-10 how would you rate the Virgin website? EXPLAIN
Marketing 12.
Now that you have chosen a method of distribution, it is time to look at specific countries. You are to choose 5 countries that you are to focus your distribution in. You may choose to have a base country on several different continents or just focus on one or two continents. What you need to do is decide what countries will best suit your target market. You need to include several Statistical Reasons for the countries you have chosen. Use this LINK for the statistics.
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