Marketing 11

Today you will be getting a new project

Marketing 12

By the end of class, you should have your slogan and logo ready to go.

Today you are going to look at price.  You will need to look at your competition to determine the best price point for your product(s). Include some samples and a reasoning for the price points.

Extended Commercial Day

Marketing 11, go over pages 180-188  in the textbook on utility

Next complete the following assignment

Marketing 12

Branding and Packaging

Today you are to come up with a Slogan, Logo, Packaging Design and discuss your advertising strategies.  We will look at some campaigns to help you with ideas today.
 

Marketing 11

Today we are continuing with product development and we are going to look at some 'strange' new products that are entering the market.  

First, you will need to open the Document "NEW PRODUCTS" on the shared drive (go to the shared drive, open classes, Mr. Southwell, and then open the NEW PRODUCTS document)

Then answer the following question on EIGHT of the products. (answer question 1-4 eight times)

1. Do you think that this product will sell (is it feasible)?

2.  Do you think that this product would have a traditional, niche, fad, or seasonal life cycle?

3.  Who would the target market for this product be? (Be specific)

4.  How do you think this product would best be marketed (T.V., Radio. Internet, Infomercials etc)

Answer only once, at the end.

5.  What are at least 3 things that make a product successful?

Marketing 12

Today it is time to perform a Benefit Analysis.  That is when you look at your brand specifically and see your benefits of choosing your brand to your customer.  This is very useful in creating your advertising strategy because it will help you know what is 'better' about your brand over your competition.  By doing this you should start to think about how your brand will be packages, shaped etc.  Please see page 202

Marketing 11 

Today there will be some reading and questions.

Start by reading 'Product Mapping' on pgs 191 - 193 in your textbook.

1. Define Product mapping in your own words.

2. Look at Figure 5.26 on page 193. This is an example of a product mapping chart. You are to create your own chart (ON THE COMPUTER) using the following Information:

The TOPIC is Snack Foods

Use the same category rating scales:

messy ---------------------------- easy to eat

unhealthy/fattening -------------- healthy/low fat

boring/traditional ---------------- fun/interesting flavours

expensive ----------------------- inexpensive

The snack foods that you are to put on the chart are:

pudding (chocolate, vanilla, etc)

cut up veggies

fruit (apples, bananas, etc)b

granola bars (and similar products)

cheese snacks (handi snacks, cheese strings etc)

crackers (saltine, ritz, etc)

chips (tortilla and potato)

3. When you are done, share your results with someone else. Explain how similar or different your chart was. 

Marketing 12

Now that you know a bit about your competition, it is time to conduct some market research.  Since both groups have products that most students are not the target market for, you are not required to actually conduct the research but instead come up with a plan on how you would conduct your research.  This must include a series of questions (at least 10) that you would ask in either a survey (postal, phone, internet), face to face interview, focus group or a combination of many.  I will check your progress to help you as needed.  

Marketing11

Failed Products Assignment!
Go to the following links or you can search for your own and find 3 products and answer the following questions for each product. Answer in SENTENCES and YOUR OWN WORDS please.
http://www.dailyfinance.com/photos/top-25-biggest-product-flops-of-all-time/3662631/ 

http://www.cbc.ca/marketplace/pre-2007/files/home/failedproducts/
1. What company did you choose? Is the failure a product or service?
2. Can you find a picture of the product on the internet? If so, paste it into your work. (google images might help)
3. Describe why the product/service failed?
4. Do you think that this product/service could have been successful if it was marketed differently? WHY/WHY NOT?
5. What can other companies and marketers learn from this failure?

Remember you must choose 3 products.

OUT OF 15 marks

Marketing 12

By now you will have your brand and know who your target market is.  Now is time to size up the competition.  Today you need to complete a Competitive Analysis.  Start with creating a list of your Direct Competition.  From that list pick two and create a Competitive Analysis Chart (like the one on page 120).  Looking at your competition is good way to get ideas for your own brand

Commercial Day

Marketing 11

Time for projects, DUE at the end of class Tomorrow

Marketing 12

Part one of you new Marketing Plan Project: Create your own brand

With your team, (4 people) you are to brainstorm and come up with ideas for a brand.  You will ultimately have a full marketing plan for this brand including plans for distribution, packaging, slogan, logo, promotion etc but first you need to come up with ideas.  Read page 34 in the textbook and then come up with an brand idea.

Prepare to 'pitch'  your idea to Mr Southwell

Next, create a customer profile for your Target Consumer.

Read page 80 to help.

The next step will be tomorrow.

Commercial Day

Marketing 11

Notes on Market research

(powerpoint available here:)

http://www.tutor2u.net/business/presentations/marketing/marketresearchmethods/default.html )

Marketing 12

Time to work on Surveys (I will explain)  

Tue Nov 20`

Sorry I am away today

Both Marketing 11 and 12 are to look at the following article and answer the questions. 

This would also be a good time to catch up on any missed work. 

LINK 

Question 1.  What are the long term advertising opportunities that a Facebook phone would create?
2. What are the strengths and weaknesses of the idea? In a chart please.  
3. Would you be interested in buying a Facebook phone?  Why or why not?

Marketing 11

Please hand in the Hover Shoes assignment from last week.  (Paper hand out, if you need it, please see Mr. Southwell.

Marketing 11

Today we are going to move onto inventions and innovations.

Use this LINK for the following questions.

1. Pick 5 different products from the list. For each one, say if it is an invention or an innovation and explain why.

2. Pick one product that you think will be a success and explain why?

3. Pick on product that you think will not be (very) successful and explain why?

4. Go to the following link listing some Canadian Inventions and pick THREE (3) 'inventions' and answer questions a,b, and c

http://inventors.about.com/od/cstartinventions/a/Canadian.htm


a) Who is the 'inventor'?
b) What is the invention?
c) Is this actually an invention or an innovation? Why?

Marketing 12

1. What is an IPO?
2. How are stock prices determined?
3. Write a brief summary of Facebooks IPO.  What has happened to the stock since the IPO?  Will it be a good investment?  Long term? Short term?  

Present Presentations.  

Commercial Day

Marketing 11 Today we will be doing some Review for your Chapter 3 test on THURSDAY.

Notes

Please complete question #1 and 2 on pages 118 and hand them in when you are finished.

Here are a list of some of the terms and ideas that you will need to know.

Profit, Free market, Monopolistic competition, Oligopy

Monopoly, Private property, Perfect competition, Direct Competition

R & D, Market Share, Market Segment, Top of the Mind

Service base, Product base, Reputation, Landed cost

Tariff, Productivity, Category killers, Market

Selection, Production Cost, Price, Competition

Command economy, Attract new customers, WTO

Take customers from competition, Globalization, Subsidies

Marketing 12

Today you have time to work on your presentations.  How you work today will determine if you present Thursday or Friday.  

Commercial Day (pep rallies)

Today we are going to look at complaints in advertising. We have already seen a number of Banned commercials in class.

First, go to the following link of the 10 most controversial ads of 2006.

http://news.bbc.co.uk/2/hi/uk_news/magazine/6640005.stm

1. Do you find any of these advertisements controversial/offensive? Which ones?

Now go to youtube and look up 'banned commercials http://www.youtube.com/results?search_query=banned+commercials

2. Is it ever beneficial for a company to produce an advertisement that offends people or an advertisement that may get banned? EXPLAIN

Marketing 12

You are to create a 3 to 5 minute presentation and lesson about your radio show that you picked from the following LINK. You need to pick out 3-5 key points or ideas to highlight and present to the class. You can use visuals and videos as part of your presentation. You must also include a way to assess if the class learned from your presentation. You may choose to have questions for the class as part of your 3-5 minutes. If you wish you may include a worksheet or choose another way to check if they understood. 

DUE: Next Friday.  

Next please go to the following website www.feedthepig.org Take the 'Beat your brain' and the '5% challenge' on the home page

Next look at the section "think having money is about luck" and watch the commercials

Question 1.  What are 3 money saving tips?

Next, go to the following website and play either Financial football or Financial soccer.  You will need to change the region to Canada.  It is a little slow to load

Question 2.  What did you learn from playing this game?

Marketing 11

Video Questions:
1. Do you think that Mukluk boots would have 'taken off' if Kate Moss (supermodel) hadn't been seen wearing one of the first pairs? Why?
2. What are 'knock offs"
3. What is 'word of mouth marketing' (Idea viruses)?
4. Why are 18-24 year olds a good demographic to market to?

Marketing 12

Today I want you to listen to the notes for the Marketing 11's.  Next I want you to go to the following link to read the article on colour in store layout.  Once you are done, I want you to pick a type of store and explain a colour scheme that you would choose to increase profit in the store.  It can be any type of store but you colour choices must be made to increase profit. 

http://www.retailcustomerexperience.com/article/3517/The-psychology-of-color-at-retail

Commercial Day

Both Marketing 11/12

Lesson on simple interest and compound interest.


Marketing 11

Marketing advertisement presentations:

Each student is to choose on advertisement and present it to the class. Your presentation must include:

* the ad itself

* the target market

* advertising strategies that are used

* strengths of the ad

* weaknesses of the ad

* at least one question for the class and then you are to guide the class in a discussion.

OUT OF 30 MARKS!!!!


Marketing 12

Time to work on projects.  Meet with Mr. Southwell for progress report.