Marketing 11

Today you will be looking at a real life example of supply and demand. Go to the following link on rising global food prices and answer the following questions.

http://www.cbc.ca/news/business/story/2011/03/04/f-canadian-food-prices.html

1. What is causing food prices to rise?
2. What impact does it have on Canadians, low income, high income?
3. List some pieces of information that you learned from this article.

Marketing 12You are to create a research report/paper/powerpoint on how Tim Hortons has increased its market share through altering/increasing their menu.

The report should include main changes or campaigns such as when Tim's started to sell lunch foods to capture lunch goers, breakfast foods, and soon to be dinner foods. Remember, you can increase market share by increasing the whole size of the market, or stealing it from your competitors. How has Tim's done this.

Out of 20. Due on MONDAY.

Marketing 11 

Start by watching the following link. The presenter is an expert, world renouned Marketer and he is a good speaker too.
http://www.youtube.com/watch?v=xBIVlM435Zg
Then answer the questions in the attached assignment.

1. How often does Coke Japan come out with a new product? Give an example of one.
2. How much waw Arby's going to spend on their oven mit campaign?
3. What group of people (looking at the product life cycle) should marketers be focusing on.?
4. Why was 'Silk' sold in the refridgerated section even though it didn't need to be refridgerated?
5. When marketers are trying to come up with new products, what advice would you give them after watching this video?

Next you can work on your projects.

Marketing 12. 

As you remember from last year, word of mouth marketing is what marketers strive for. Social media is becoming more and more important in marketing becuase it helps create word of mouth. This is key because it is a cost effective way to market. 

Go to this LINK then summarize EITHER the 10 basic tips or the 10 advanced tips to social media marketing. Each summary should be a couple of sentences or several points in point form.

Tue Sept 25

Marketing 11

Today you will receive your first major project

DUE on MONDAY!

Marketing 12
Today you are going to look at 'how stocks are priced'. 

1. Explain how stock prices are determined. 

Next, research dividends.

2. What are dividends and how do they work?

Next start on you Ad presentations. To be presented on Friday! Same as in Marketing 11

Marketing advertisement presentations:

Each student is to choose on advertisement and present it to the class. Your presentation must include:

* the ad itself

* the target market

* advertising strategies that are used

* strengths of the ad

* weaknesses of the ad

* at least one question for the class and then you are to guide the class in a discussion.

OUT OF 30 MARKS!!!!

Fri Sept

Marketing 11

Today you have time to finish Advertising Icons and the demographics assignment from yesterday.

Marketing 12
today we are going to take a look at 'Mobile Marketing'.

Use the following link to answer the following questions.

http://en.wikipedia.org/wiki/Mobile_marketing

1. What is mobile marketing?

2. How is mobile marketing involved with video games?

Next use this link : http://www.techvibes.com/blog/recession-proof-your-business-invest-in-mobile-marketing

3. Why us it important to continue to spend money on marketing even during a recession.

4. Why is mobile marketing said to be a good way of advertising during a recession?

Use the following link for question 5

http://mmaglobal.com/?q=node/10170

5. How has mobile marketing evolved and changed?

6. Mobile Marketing is expected to change and become more widely used. Do you agree, why or why not?

7. Find 2 example of mobile marketing and explain them (include pictures if you can). 

Marketing 11


QUIZ # 1

Next Commercials

Then Notes

Next you are to test your knowledge of demographics and target markets:

List Two or Three products that the following demographic groups would be the target market.

Age: (see pages 52-53) for the 7 categories

Baby Boomers

Males

Females

Upper Income,

Middle income,

Low income

Urban

Suburban

Rural

Marketing 12

1. What is guerilla marketing?

2. Give three examples of Guerrilla Marketing?

3. Go to the following link and explain what each of the campaigns were and WHY they failed/backfired.

guerrilla marketing gone wrong.

http://www.cbc.ca/consumer/story/2009/07/30/f-guerilla-marketing-advertising.html

Commercial Day

REVIEW for quiz 

Push and Pull Strategies.

Today we are going to look at Advertising Icons and there will be an assignment (there is a handout)

Don't forget to study for your first Quiz!!

Marketing 12

Finish your Presentations first

Next....

The stock market is based off of people speculating that companies will go up, or down, in value. People make the decision based on the news, their opinions, and of course financial reports. Today you have to do a bit of research on a company called ENRON.

You are to create a paragraph explaining what ENRON is/was and how it impacted the business world. Why was ENRON motivated to not report proper financial statements? What implications does this have for the stock market in general? What are some of the changes that have been made since Enron.

Marketing 11,

Notes on the evolution of Marketing.

Review

First, complete questions 1,2,7,8 page 32 and 33

next,move onto the practice quiz below.

Practice quiz @: http://www.worldofmarketing.nelson.com/quizzes/chapter_1_self-quiz.htm

Here is a list of the major topics on the test.

Marketing Definition

Goods and Services (Raw materials, consumer good, finished good etc) NOTES

Supply and Demand NOTES

Evolution of Marketing (4 phases) NOTES

Marketing focus (regional, national, international, brand, distribution) NOTES

Marketing activities (10 of them)

4 P's

Push and Pull strategies

 

Marketing 12.  

 

Only full class to work on presentations.  Remember, you present Wednesday!

Fri Sept 14

First, finish the assignment from yesterday first.

Next we will watch the 'Story of stuff'. Then answer the questions.
The film shows problems with our current consumer culture but also points out some key marketing terms.

1. What is planned obsolescence?
2. What is perceived obsolescence?
3. What are your feelings on this 'film'? Is the world in 'crisis', should we change?
4. Everyday, people are becoming (a little) more aware of how their actions affect the environment and therefore themselves. Companies are trying to become (or a least appear) more environmentally responsible. This is part of what is sometimes called the 'Green Revolutions'. Write a paragraph about what marketing opportunities are being created by the Green Revolution for existing businesses, new businesses, and marketers. Feel free to use the internet as a resource.

Marketing 12 questions.

1. What is an externality.
2. When it comes to financial reporting, why are externalities important.
3. Given your understanding of stock trading, do people make stock choices based on short term gains or long term (more than a year)?
4. What are the implications of this on a companies willingness to make decisions (like making thier production more environmentally friendly) if it affected their short term profits.

Thur Sept 13

Marketing 11
Notes and Read: PUSH and PULL strategies (Read pgs 26-28) and on product life cycles Discussion on 'Fads'

Activity: Answer the following questions after reading about Pet Rocks

Readhttp://individual.utoronto.ca/elaine/petrock.htm

1. How was Mr. Dahl able to turn his "Pet Rock" idea into a million dollar company?

2. Why do you think his idea worked?

Go to this link http://www.answers.com/topic/fads-and-trends~look at three different fad and then answer questions #3.

3. Name and briefly describe your three fads

4. a) Why do you think fads happen?

b) How would marketing a fad be different that marketing a long term product?

5. Now in your own words, define each of the following terms. Make sure to KEEP a copy to study for your first test!
Consumer market, test Market, aggregate market, differentiated markets, competitive markets, Push strategy, Pull strategy,

Marketing 12

New Project.  

Target Market Presentation

You and your team.  (up to groups of three) are to create a presentation where you demonstrate the idea of Target Market.  It could be like a quiz show or just a presentation.  It can be a video or an interactive website.  Your goal is to show that you understand what target markets are and that different products may have different targets AND to teach it to the Marketing 11's 

It is out of 25 and 5 marks will come from the Marketing 11's.  We will be presenting these next Wednesday.  

Wed Sept 12

Sorry for being away yesterday.  If you haven't already done so, please finish the work from Mondays class.  

Marketing 11

Notes and discussion on the 4 P's (VERY IMPORTANT)

Time to finish Non-Profit activity from yesterday, DUE TODAY!

Next, please finish the assignment below

Activity: ~Complete the following on-line activity on the 4 P's However, you can compare and two similar companies. ~

http://www.worldofmarketing.nelson.com/studactivities_ch01_02.html

Marketing 12

Today the Iphone 5 was released.  Please read this ARTICLE and then answer the questions.  You can also look at other news that breaks during the day.   Can be done in pairs but make sure you put both of your names on the work and that you both contribute.

1. Why does the Iphone 5 need to be groundbreaking?
2.  If it isn't, what impact might that have on apples stock prices?
3. What marketing strategies has Apple been using to promote the Iphone before today?
4. Are they effective, why or why not?
5. What is new with the Iphone 5?
6. What are Apples 'problems' with HTC?
7. Do you think that the Iphone 5 will succeed in being 'groundbreaking'?  Explain your answer.

Mon Sept 10

Marketing 11 (Grade 11 Assembly)
Read and discuss pg 18 on Non Profit and Not for Profit Companies.

Please go to the following link and complete the assignment.
Assignment

Marketing 12

Please finish the questions that were attached on Friday.
1. What is the difference between 'preferred and common' stocks?
2. What is a blue chip stock?
3. What are dividends?
4. What is the consumer price index?

Next please answer these questions and email them to me.

1. What are mutual funds?
2. What are the TSX, Dow Jones, NASDAQ?
3. What is a bear market? What is a bull market?

Fri Sept 7

Marketing 11

Talk and textbook from Yesterdays class, and Supply and Demand discussion

You will have time to finish the work from yesterday (Jones Soda) then complete the assignment below....

Now you can practice the principle of supply and demand by playing Lemonade Tycoon.

Here is a link

Business is competition so, we will have PRIZES for the top 5 finishers.
Marketing 12

Today we are going to start a new 'project' that will last the whole semester.

To start, please go to the following link and create an account for yourself.

Next work on these questions. 
1. What is the difference between 'preferred and common' stocks?
2. What is a blue chip stock?
3. What are dividends?
4. What is the consumer price index?

Thur Sept 6

Commercial Day

Powerpoint and Notes on business basics

Marketing 11
Today we will be talking about goods and services. We will look at the different stages of production and learn what different types of goods there are (pgs. 3-7 in your textbook).

First, please complete the following quiz so I can get a feel for what you already know about business. QUIZActivity, read pgs 2 and 3 on Jones soda. When you are finished, go to their websitehttp://www.jonessoda.com/ and then go to "http://www.pepsi.com" You are to then create a chart comparing the two websites highlighting the strengths weaknesses of each. This will be out of 10 marks so make sure that you come up with more than on when you have finished.

Marketing 12

Go to the following link and cut and paste 3 ads that match each of the five Goals of AdvertisingPg. 339-343 in your textbook, include a brief explaination as to how each ad fits with the goals of advertising. This will mean that you have to find 15 ads in total. This will be tricky for some goals so you may have to search a bit. Please e-mail me your work.

http://www.vintageadbrowser.com/

Wed Sept 5

Welcome to Marketing!

For most classes, we will be doing a lesson as a class and then you will find further instructions here.  Remember that there are 2 classes so Marketing 11's do the work for them and Marketing 12 do the work for them.  Today you will receive your course outlines and go over course expectations.

Marketing  11

Marketing is all about making an impact and getting people to remember. For todays class, you are to write about 3 to 5 advertisements or sales pitches where someone was successful in making an impact on you.  It may have been a positive impact or negative.  If it was an advertisement, please include the ad.  If not, please describe it.  Describe in detail how it made an impact on you.  In the end, try to explain in ONE word, how the ad (sales pitch etc) was able to impact you.

So, 3-5 ads that impacted you
Descriptions of the ads or the ads themselves
Descriptions of how they impacted you
One word that describes how it impacted you

When you are done, please email it to me with the title First Assignment and YOUR Name in the title.
eg. "First Assignment, John"

Marketing 12

Hopefully you haven't forgot everything you learned in marketing in the past.  It is time to refresh your memory.  You are to go on-line and find Four  advertisements.  They may be ones that we watched in Marketing 11 and that you remember.   Once you have your ad (please either copy the link), determine the target market (be specific).  what strategies are used in the ad, and what are some strengths and weaknesses of the ad.   When you finish, please e-mail your work to me.  We may use them in upcoming classes.  Please always put your name in the subject line.  eg.  "John, ad review".

***Remember to check the website if you are ever late or away.****