Wed Oct 31

Happy Halloween!

Commercial Day

Both Marketing 11 and 12

1. Companies are using pre-made costumes to advertise their ICONS.  Find five examples of this on-line.  (Copy the pictures or describe them)

2.  How do companies attempt to capitalize (benefit from) on Halloween and other holiday.  (at least 5 ways)

3.  Would Halloween (and other holidays) be as 'big of deal' if it wasn't for corporate advertising?  Explain your answer.

Marketing 11:

Finish Projects and hand them in.

Marketing 12

NEGATIVE ADVERTISING"

"Negative Advertising"

Sometimes called attack ads have become the staple of political campaigns. Now negative advertising is gaining in popularity throughout the ad business. But do negative ads work? This week, Terry O'Reilly explores the attraction- and danger- of ads that take shots at rivals. He shows how some great campaigns are negative without seeming negative. And he'll recall some notable negative campaigns that backfired. Go to the following link and listen to the podcast, but before you do, watch the video's below as Terry O'Reilly talks about these ads in the podcast. You may use headphones of course. Once you've watched the videos and listened to the podcast, answer the questions below.


Same war, different campaign. Terry explains why this ad featuring MC Hammer was banned in Japan and what Pepsi had to change in the spot to have it air in the U.K.



1. What do you think of negative advertising?

2. Does negative advertising work? why or why not. use examples.

3. What is a potential danger of negative advertising.

4. Find at least one other example of negative advertising, it could be a link to a commercial or website.

Tue Oct 30

Good morning, Commercials will be tomorrow.

For both Marketing 11 and 12
Please start with the handout on Pampers

Next answer the following questions in paragraph form.

1. What is economics?

2. What do economists do?

We will be discussing this im more detail after the fieldtrip. 

Mon Oct 29

Marketing 11 

NEW PROJECT

You are to create a store layout for a store type of your choice. Your layout must

* Increase sales
* Decrease shrinkage
* Have a legend explaining how your store does this

www.smartdraw.com

Marketing 12

Today we will be looking at recessions and who causes them.  There will be a worksheet to go with the lesson

1. Use the internet to look up GDP and then define it in your own words.

Next look at the next link on GDP and the World. (I've given you a link to a map with the country names as well)

http://en.wikipedia.org/wiki/Image:GDP_nominal_per_capita_world_map_IMF_2007.PNG

http://www.mapsnworld.com/world-map-political.html

2. What country's have the highest GDP?

3. What areas have the lowest GDP?

Many large company's operate internationally and a country's GDP could impact the company or change how a product is marketed. Coke is a good example go to the link below.

http://www.coca-cola.com/

4. Is it a good idea for coke to sell and advertise in so many countries around the world? Why or Why not?

5. What are some other company's that could operate all over the world (in country's with high and low GDP)?

6. What are some company's that would only be successful in country's with High GDP?

7. What kind of company's would only be successful in country's with Low GDP?

Marketing 12

Today we will have a sit down meeting to discuss your PSA campaign.  That way I can offer help and support where needed.  

Go to the following link and answer the questions below

LINK

.1. What are the financial consequences of this report?

2. Check Redbull and other energy drink stock in Investopedia, are they down?

3.  How are energy drinks able to have so much caffine?

Commercial Day

Talk on Mode Median and Mean as well as pie and line graphs.

Next go to the following link and complete the questions.

http://www4.agr.gc.ca/AAFC-AAC/display-afficher.do?id=1172237152079&lang=eng

1. (Figure 2) In 2005 What percent of all drinks sold in Canada were

a) coffee

b) Carbonated drinks

2. (Figure 5). Canada both imports and exports Tea and Coffee. We import (bring in) more than we (export). How much (in $) do we import more than we export?

3. (Figure 6)

a) Since 1998, have coffee imports in Canada increased overall or decreased?

b) Have exports decreased or increased? By how much?

Going International: Marketing in a Globalizing World. PROJECT

For this project, you may work alone or with a partner. You are to find a product or service that is NOT sold in Canada. You are then responsible for marketing this product in Canada. Keep in mind current consumer trends, people are becoming more concerned about the environment, we are moving into a recession etc. It can be anything as long as it isn’t sold in Canada (It must be legal of course).

Project must include all of the following:

• Picture(s) and description of the product or service
• Advantages of bringing the product to Canada
• Disadvantages of bringing in the product to Canada
• Cultural Challenges
• Who will the target market be
• A slogan for the product
• A jingle for the product
• A list of direct and indirect competition
• One of the following (must include the slogan and/or jingle)
o Two different advertisements that include both print and pictures
o A 15-30 radio/sound advertisement
o A 15-30 second T.V. Commercial

You can present your project as a report or in a Powerpoint presentation.

TOTAL 50 MARKS!!

DUE OCT 30!
Marketing 12

Time to work on your projects.  Prepare for the Marketing meeting with Mr. Southwell on Thursday.  

Marketing 11

Today we will watch a video on Global Economics. Next answer the following questions and hand them in.

1. What are the WTO, IMF and GATT?

2. What were they set up to do?

3. Given that there are fewer big companies and more and more are going international, what implications does the IMF, WTO, and GATT have on companies

4.. ~Go on-line and find out what these terms mean.

a) fair trade

b) organic

c) bird friendly coffee

d) fair wage

5. You are in charge of marketing for a major clothing company (like the GAP). ~The company gets caught using child labour (12-14 year olds) and the children have to work 14 hours a day 6 days a week with only two 10 minute breaks. ~In addition, they only get paid $1.00 U.S./day. ~The news runs a story on your company and it really hurts your company's image. ~Your boss says that it is your job to run damage control, that is, improve the company's image. ~Write a description describing how you would do this.

6. ~Keeping marketing in mind, is it ever to a company's advantage to pay more for labour or resources (paying a working wage)? Why or Why not? USE EXAMPLES.

Marketing 12

Problem based assignment.

You and your marketing team has been hired to help improve   community. You are to create a marketing g campaign to help change people's behavior in a positive way at Frank Hurt.

First: you must decide what topic you are going to focus on.

Second: you need to create a list of attainable and realistic goals. (1-3, don't to too many, keep your campaign focused).

Third: just like in other projects, you are to come up with a plan on how you will affect change, that is, change peoples views thoughts or actions on your topic. This stage may invoke you conducting market research. For example you may want to know if there is a specific demographic that you should be targeting. You may want to have a focus group.

Four:  specific strategies. Now you need to come up with specific plans on how you plan on getting people to think of your topic. (you should use at least 3 different media types or marketing techniques).
Ideas may include but are not limited too:
Contests
Ads on Bee TV
Social media, Facebook, twitter, tumblr, linkin.
Guerrilla marketing
Posters.
Shock scenes, like in the truth.com commercials
Maybe a give away, perhaps an item with your message on it. (like how brands use customers to advertise their brands by wearing the products)

Five: now you are to go out and carry out your plan.

On-going, Weekly meetings with your team and Mr Southwell to check on progress.  

Assessment. You will be assessed on how well you follow the steps above. Did you follow them?  Where you thorough?  Did you demonstrate an understanding of marketing strategies? Did you use a variety of strategies?  75 marks

Community response: I will be doing some research (surveys, focus groups in other classes) to see if your campaign was noticed and if it achieved any of your goals.  Did it make people think?  Even for just 10 seconds.

Due June 1!!!

Wed Oct 17

Marketing 11

Today we will talk and take notes on the economic cycle and the global economy

There will be a worksheet on direct and indirect competition and I will talk to you individually about your assignments.

Marketing 12,

I will be talking to you individually about your marks.

Talk on Free trade agreements and the global economy. 

Prepare a word document, powerpoint, video, or prezi on free trade agreements.  
http://prezi.com/
http://www.xtranormal.com/

Include: What is a free trade agreement?
What are the positive and negatives of free trade agreements, in general?

Next, pick one country that Canada has a free trade agreement with and produce a report on that agreement. What are the benefits for Canada? For the other country? What are the trade items? How important is the trade agreement to Canada (what percentage or our trade)? Is it important for all of Canada or just certain industries? Other interest facts.

Tue Oct 16

Good Morning, Sorry for being away again.  I will be back tomorrow

For today, Some of you will need to Redo assignments.  Unfortunetly, some of you have handed in other peoples work as your own.  You know who you are.  Since I keep copies from everyone, it is fairly easy to trace (it is just time consuming which I do NOT appreciate).  If you have your work done and have not cheated, thank you.  If you have, I suggest you use this time to redo you assignments and we will discuss punishments tomorrow.  Any further plagiarism will result in a referral and movement to suspension from school 

Thanks again for the students who have handed in work that they have done themselves. 

Marketing 11
Go to the following link and read the article on the future (it is several pages long) and answer the following questions?

http://www.macleans.ca/science/technology/article.jsp?content=20071008_110118_110118

1. According to the article, how will homes be different in the future?
2. As a young person what are some business oppourtunities that may exist for you because of changing home technology?

3. According to the article, how may cars be different in the next 10 years?
4. What's your opinion, do you think that these changes would be good/bad why/why not?

5. What are some of the changes predicted for the office?

6. How will entertainment change in the future?
7. Come up with at least 5 business oppourtunities that these changes may create for you?

Marketing 12

Today you will be looking at Disney.  One of the ways that Disney is so successful is that they are excellent at creating a brand image and tie their brand to emotional experiences.  Disney is also good at 'diversification', that is dealing in more than one area/product/target market. 

Today you will focus directly on Disney Movies.  Disney traditionally made kid movies that would also appeal to parents.  Today they have diversified and make different movies with different target audiences. 

Please research each of these offshoots of the Disney corporation and explain what thier target markets are.

DisneyNature

Pixar

Disney

Touchstone Pictures

Fri Oct 12

Marketing 11

Please  answer this question in paragraph form. How does product placement and branding affect the movie industry and society as a whole?  Is it a good thing?  Bad thing? Does it have an impact?  Are people aware?

Marketing 12

Given that only 4 companies control the advertising for over 75% of all product placement, does that give them too much influence or power?  Why or why not?  Use examples.  

Marketing 11

Today we will watch the video from yesterday and then please answer the questions.  Don't forget to hand in the previous assignment.

Also there will be presentations from the Marketing 12.

Marketing 12

Presentations and talk on Economic Spin offs.  

Questions

1. What is an economic spin off?

Use this link for the following questions.

2. How much does an Oscar cost?

3. What positive economic spin off occur with an Oscar nomination or an Oscar win?

4. How much did it cost to advertise during the Oscars?

5. Given the demographics of the people that view the Oscars, what type of company (or give examples of companies) that would advertise during the Oscars?

6. Other than movies, what other industries/companies experience economic spin offs because of the Oscars?

Tue Oct 9

Marketing 11

Commercial Day

Video "Buying Into Sexy"

After the video, answer the following questions and E-Mail the to me please.

1. What is a Tween?

2. What is "Age Compression"?

3. Do you think that Demand for products always exists, or can marketers create demand? Explain.

4. Do you think that 'sexy' ads improve or hurt the overall image of women? Explain

Marketing 12

1. What is a trademark?
2. Who can use a trademark and why?
3. Who decides who gets to use a trademark?

Next, try the game at the following link.

http://www.guessthelogo.com/

Marketing 11 

Notes on Free Market and Read Section 3.2 Competitive Advantages (Sustainable and Unsustainable Advantages)as a class. Discuss reading as we read.

Next go to the following link and complete Questions 1 and 3 BUT you DO NOT need to complete the assignment with Playstation and XBOX you can pick any two companies that are in DIRECT Competition.

http://www.worldofmarketing.nelson.com/studactivities_ch03_02.html

Marketing 12

Time for Projects.  

Marketing 11

CHAPTER 2 Test Tomorrow (or Mon)!

Talk on Slogans and Jingles

Next, go to the following link and complete the activity. The person that presents the best slogan or jingle will win a prize.

http://www.worldofmarketing.nelson.com/studactivities_ch03_01.html

Review Game

Marketing 12

Time for Projects!

Marketing 11 and 12

Talk on Hyper Marketing and Hyper-local Marketing. 

Questions

1. What is Hyper Marketing and Hyper-Local-Marketing?
2. What do Google, Facebook, Tumbler etc have that is truly valuable?
3. Is it a good idea to be treating potential customers differently (eg offering different deals to different customers?)
http://www.time.com/time/specials/packages/article/0,28804,1901188_1901207_1901197,00.html 
4. How is Twitter used for Hyper and Hyper local marketing. 
5. What are your feelings about companies keeping and selling  information about you and your selling habits
6. Go onto a social networking site (if you have one) and see if the ads that you get are the same or different than your friends.  What did you find?

terms to know:

customer, consumer, gatekeeper, Product Life Cycle(s), niche, fad,trend, demographics, baby boomers, gender, non-users, motivation, Thorndikes Law of Effect, Maslow's Hierarchy of needs, The Buying Decision, Household name, Branding, Self actualization, Celebrity endorsement, Bust, the 4P's,

NEW MARKETING 12 Project

Now that you picked a sport, team and player here is your PROJECT.

You are to present it as a powerpoint presentation

Give a brief overview of your team and player
Explain the major sports organization that the team is part of (NBA, NHL etc)
How is the sports organization advertised? How does the Sports Organization make money(be specific)?
How is the Team Advertised, be specific and include multiple examples? How does the team make money?
What about an individual on the team. Are they marketed individually? Explain how,

Explain how sports creates great opportunities for marketing in general (ad space in arenas, celebrity endorsement etc)

DUE next Tues and you will present them next Wed.

Tue Oct 2

Commercial Day

Hand in projects!

REVIEW: Please answer question #1 on page 78 in your textbook.

When you finish you can start to review for the next test on Chapter 2 .

here is a link to the review quiz and a list of terms that you must know for the test.

http://www.worldofmarketing.nelson.com/quizzes/chapter_2_self-quiz.htm

Marketing 12.  

Present Commercials.  

Today you are going to look at Kraft Foods

1. Why is Kraft splitting its products between 2 companies

2. What is the new company name and what does it mean?

3. What market are they going after by changing their corprate set up?

Marketing 11

Notes and worksheet on Thorndikes Law of Effect and Maslos Heirarchy of Needs

First, complete the worksheet and show it to me for completion marks

Next complete the following:

Many marketers divided peoples motivations into 4 main categories

physiological/biological: need for food, warmth etc

safety: need to feel safe

social: want to belong and be liked

rational: thinking about the long term, education, savings etc.

TASK: You are to find 2 advertisement for each (physiological, safety, social, rational) need. They can be pictures, billboards or a link to a video commercial. You must include a sentence or two saying WHY it fits one of the motivational categories

Marketing 12 

Today you are going to be looking at 'The Bay'. It is the oldest company in human history so it has obviously had some success in changing with the times and re positioning itself as a brand.

Questions
1. Why is it important that companies change over time?

Use this link for question 2 http://www.vancouversun.com/life/goes+upscale/5393441/story.html
2. How and why is the Bay introducing 'The Room'

use this link for questions 3 and 4 LINK

3. What is the Topshop brand and why is it significant if the Bay carries it?

4. What target demographic is the Bay going after by changing the brands it carries?

use this link for question 5 and 6 LINK

5. What is the Bay doing to some of the restaurants it currently has?

6. From a branding, and customer perspective, why it the Bay changing its restaurants?.