Commercial Day
Carry on with your final projects. DUE THURSDAY!!
All late assignments DUE WEDNESDAY!!
Quiz at the start of class on THURSDAY!
Marketing 11, things to know
What are the goals of advertising
What are, contests, refunds, rebates, coupons, self-liquidators, samples, point of purchase displays
What are different media types (t.v. internet newspapers etc)
the 4 types of appeals
What are some strategies used by marketers.
Marketing 12 things to know
guerrilla marketing, hyper marketing, mobile marketing, what is included in making a marketing plan, how is marketing changing from just creating a commercial to creating full campaigns that involve website extensions and social media (how marketers try to influence people).
MARKETING 12. Investopedia Final Results THURSDAY!!
Tuesday, January 22, 2013
Wednesday, January 16, 2013
Marketing 11
Today we are going to watch a video on advertising to Kids.
1. Why to marketers target kids?
2. Are there any legal restrictions to advertising to kids?
http://www.cracked.com/article_19470_6-classic-kids-shows-slapped-together-from-recycled-material.html
3. Why are some shows designed to sell spin off products?
4. Give an examples?
5. Was it successful, why or why not?
6. These examples are older, could you speculate if there is a current example of a tv show or movie designed to sell spin off products?
Marketing 12
Today we are going to look at marginal cost and marginal utility.
Today we are going to watch a video on advertising to Kids.
1. Why to marketers target kids?
2. Are there any legal restrictions to advertising to kids?
http://www.cracked.com/article_19470_6-classic-kids-shows-slapped-together-from-recycled-material.html
3. Why are some shows designed to sell spin off products?
4. Give an examples?
5. Was it successful, why or why not?
6. These examples are older, could you speculate if there is a current example of a tv show or movie designed to sell spin off products?
Marketing 12
Today we are going to look at marginal cost and marginal utility.
Tuesday, January 15, 2013
Tue Jan 15
Commercials
Marketing 11
Talk on personal selling.
Points to remember: Eye contact, hygiene, remember names, body language (yours and theirs), repeat business, friendly, customer complaints iceberg, upselling.
Next answer the following questions.
1. When is personal selling important or used? (what types of products)
2. What are 3 examples of sales positions that will need personal selling skills?
3. What is upselling?
4. Why are customer complaints dangerous if you do not deal with them?
5. Why is repeat business important?
6. Briefly describe the sales process. (textbook)
Marketing 12
Today you are looking at different types of pricing policies. Here is a link to the assignment. It gives 4 companies but you can choose to replace them with whatever companies you wish. With question #3, a paragraph will be enough.
LINK
Marketing 11
Talk on personal selling.
Points to remember: Eye contact, hygiene, remember names, body language (yours and theirs), repeat business, friendly, customer complaints iceberg, upselling.
Next answer the following questions.
1. When is personal selling important or used? (what types of products)
2. What are 3 examples of sales positions that will need personal selling skills?
3. What is upselling?
4. Why are customer complaints dangerous if you do not deal with them?
5. Why is repeat business important?
6. Briefly describe the sales process. (textbook)
Marketing 12
Today you are looking at different types of pricing policies. Here is a link to the assignment. It gives 4 companies but you can choose to replace them with whatever companies you wish. With question #3, a paragraph will be enough.
LINK
Monday, January 14, 2013
Mon Jan 14
Marketing 11
Sales Promotions. Read through pages 370-375. For each of the sales promotion types, include a brief definition and then 2 examples. You can cut and past the examples from on-line if you wish.
Marketing 12
Talk on pricing and economies of scale
Questions on page 253
2a and 2b
Find an example of a company that has either benefited from economies of scale, or suffered from diseconomies of scale. Explain in detail how.
Sales Promotions. Read through pages 370-375. For each of the sales promotion types, include a brief definition and then 2 examples. You can cut and past the examples from on-line if you wish.
Marketing 12
Talk on pricing and economies of scale
Questions on page 253
2a and 2b
Find an example of a company that has either benefited from economies of scale, or suffered from diseconomies of scale. Explain in detail how.
Friday, January 11, 2013
Fri Jan 11
Today we are going to play a game.
Remember Supply and Demand? How about Research and Development? Free market economy and competition.
This is FOR MARKS here is the breakdown,
Short game with Performance Index Score of 60+ = 3/5 90+ = 4/5 100+ = 5/5
Medium with PIS of 50+ = 3/5 80+ = 4/5 100+ = 5/5
If you try 2 games but still score low you will get 3/5
LINK
USER NAME: fhurt
Password: hornets
Remember Supply and Demand? How about Research and Development? Free market economy and competition.
This is FOR MARKS here is the breakdown,
Short game with Performance Index Score of 60+ = 3/5 90+ = 4/5 100+ = 5/5
Medium with PIS of 50+ = 3/5 80+ = 4/5 100+ = 5/5
If you try 2 games but still score low you will get 3/5
LINK
USER NAME: fhurt
Password: hornets
Thursday, January 10, 2013
Thur Jan 10
Commercial
Marketing 11
Video
Go on-line and finds 5 examples of product promotion in conjunction with music.
Marketing 12
Today we are going to start you last unit. Looking at pricing.
Read pages 245 -248
1. What are Variable costs, Fixed Costs, Gross profit, net profit.
Next read pages 255 to 257.
2. What laws govern pricing?
3. What are marketing boards and how do they operate?
Go to the LINK
4. How does this marketing board promote eggs?
5. What are the strengths and weaknesses
Marketing 11
Video
Go on-line and finds 5 examples of product promotion in conjunction with music.
Marketing 12
Today we are going to start you last unit. Looking at pricing.
Read pages 245 -248
1. What are Variable costs, Fixed Costs, Gross profit, net profit.
Next read pages 255 to 257.
2. What laws govern pricing?
3. What are marketing boards and how do they operate?
Go to the LINK
4. How does this marketing board promote eggs?
5. What are the strengths and weaknesses
Wednesday, January 9, 2013
Wed Jan 9
Marketing 11 and 12
The Consumer Electronics Show is currently going on it Las Vegas. This is where companies showcase new tech products.
LINK
Take a look at the link and some of the new products. (Scroll down and there is a list of links on the right hand side that will take you to lots of new products).
Find 2 products and answer the following.
1. Describe it.
2. Is it ready for market entry?
3. Price?
4. Would you be interested in this product?
5. Do you think it will be successful?
Now that you are done, turn and talk to a neighbor. What new tech products did they research?
6. What did they research?
7. Pick ONE of their products. Will their products be successful or not?
The Consumer Electronics Show is currently going on it Las Vegas. This is where companies showcase new tech products.
LINK
Take a look at the link and some of the new products. (Scroll down and there is a list of links on the right hand side that will take you to lots of new products).
Find 2 products and answer the following.
1. Describe it.
2. Is it ready for market entry?
3. Price?
4. Would you be interested in this product?
5. Do you think it will be successful?
Now that you are done, turn and talk to a neighbor. What new tech products did they research?
6. What did they research?
7. Pick ONE of their products. Will their products be successful or not?
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