Notes and Read: PUSH and PULL strategies (Read pgs 26-28) and on product life cycles Discussion on 'Fads'
Activity: Answer the following questions after reading about Pet Rocks
1. How was Mr. Dahl able to turn his "Pet Rock" idea into a million dollar company?
2. Why do you think his idea worked?
Go to this link http://www.answers.com/topic/fads-and-trends~look at three different fad and then answer questions #3.
3. Name and briefly describe your three fads
4. a) Why do you think fads happen?
b) How would marketing a fad be different that marketing a long term product?5. Now in your own words, define each of the following terms. Make sure to KEEP a copy to study for your first test!
Consumer market, test Market, aggregate market, differentiated markets, competitive markets, Push strategy, Pull strategy,
Marketing 12
New Project.
Target Market Presentation
You and your team. (up to groups of three) are to create a presentation where you demonstrate the idea of Target Market. It could be like a quiz show or just a presentation. It can be a video or an interactive website. Your goal is to show that you understand what target markets are and that different products may have different targets AND to teach it to the Marketing 11's
It is out of 25 and 5 marks will come from the Marketing 11's. We will be presenting these next Wednesday.
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