Marketing 11 

Start by watching the following link. The presenter is an expert, world renouned Marketer and he is a good speaker too.
http://www.youtube.com/watch?v=xBIVlM435Zg
Then answer the questions in the attached assignment.

1. How often does Coke Japan come out with a new product? Give an example of one.
2. How much waw Arby's going to spend on their oven mit campaign?
3. What group of people (looking at the product life cycle) should marketers be focusing on.?
4. Why was 'Silk' sold in the refridgerated section even though it didn't need to be refridgerated?
5. When marketers are trying to come up with new products, what advice would you give them after watching this video?

Next you can work on your projects.

Marketing 12. 

As you remember from last year, word of mouth marketing is what marketers strive for. Social media is becoming more and more important in marketing becuase it helps create word of mouth. This is key because it is a cost effective way to market. 

Go to this LINK then summarize EITHER the 10 basic tips or the 10 advanced tips to social media marketing. Each summary should be a couple of sentences or several points in point form.