Marketing 11,

Notes on the evolution of Marketing.

Review

First, complete questions 1,2,7,8 page 32 and 33

next,move onto the practice quiz below.

Practice quiz @: http://www.worldofmarketing.nelson.com/quizzes/chapter_1_self-quiz.htm

Here is a list of the major topics on the test.

Marketing Definition

Goods and Services (Raw materials, consumer good, finished good etc) NOTES

Supply and Demand NOTES

Evolution of Marketing (4 phases) NOTES

Marketing focus (regional, national, international, brand, distribution) NOTES

Marketing activities (10 of them)

4 P's

Push and Pull strategies

 

Marketing 12.  

 

Only full class to work on presentations.  Remember, you present Wednesday!