Marketing 11 

Today there will be some reading and questions.

Start by reading 'Product Mapping' on pgs 191 - 193 in your textbook.

1. Define Product mapping in your own words.

2. Look at Figure 5.26 on page 193. This is an example of a product mapping chart. You are to create your own chart (ON THE COMPUTER) using the following Information:

The TOPIC is Snack Foods

Use the same category rating scales:

messy ---------------------------- easy to eat

unhealthy/fattening -------------- healthy/low fat

boring/traditional ---------------- fun/interesting flavours

expensive ----------------------- inexpensive

The snack foods that you are to put on the chart are:

pudding (chocolate, vanilla, etc)

cut up veggies

fruit (apples, bananas, etc)b

granola bars (and similar products)

cheese snacks (handi snacks, cheese strings etc)

crackers (saltine, ritz, etc)

chips (tortilla and potato)

3. When you are done, share your results with someone else. Explain how similar or different your chart was. 

Marketing 12

Now that you know a bit about your competition, it is time to conduct some market research.  Since both groups have products that most students are not the target market for, you are not required to actually conduct the research but instead come up with a plan on how you would conduct your research.  This must include a series of questions (at least 10) that you would ask in either a survey (postal, phone, internet), face to face interview, focus group or a combination of many.  I will check your progress to help you as needed.