Marketing 11

Video Questions:
1. Do you think that Mukluk boots would have 'taken off' if Kate Moss (supermodel) hadn't been seen wearing one of the first pairs? Why?
2. What are 'knock offs"
3. What is 'word of mouth marketing' (Idea viruses)?
4. Why are 18-24 year olds a good demographic to market to?

Marketing 12

Today I want you to listen to the notes for the Marketing 11's.  Next I want you to go to the following link to read the article on colour in store layout.  Once you are done, I want you to pick a type of store and explain a colour scheme that you would choose to increase profit in the store.  It can be any type of store but you colour choices must be made to increase profit. 

http://www.retailcustomerexperience.com/article/3517/The-psychology-of-color-at-retail