Today we will watch a video on Global Economics. Next answer the following questions and hand them in.
1. What are the WTO, IMF and GATT?
2. What were they set up to do?
3. Given that there are fewer big companies and more and more are going international, what implications does the IMF, WTO, and GATT have on companies
4.. ~Go on-line and find out what these terms mean.
a) fair trade
b) organic
c) bird friendly coffee
d) fair wage
5. You are in charge of marketing for a major clothing company (like the GAP). ~The company gets caught using child labour (12-14 year olds) and the children have to work 14 hours a day 6 days a week with only two 10 minute breaks. ~In addition, they only get paid $1.00 U.S./day. ~The news runs a story on your company and it really hurts your company's image. ~Your boss says that it is your job to run damage control, that is, improve the company's image. ~Write a description describing how you would do this.
6. ~Keeping marketing in mind, is it ever to a company's advantage to pay more for labour or resources (paying a working wage)? Why or Why not? USE EXAMPLES.
Marketing 12
Problem based assignment.
You and your marketing team has been hired to help improve community. You are to create a marketing g campaign to help change people's behavior in a positive way at Frank Hurt.
First: you must decide what topic you are going to focus on.
Second: you need to create a list of attainable and realistic goals. (1-3, don't to too many, keep your campaign focused).
Third: just like in other projects, you are to come up with a plan on how you will affect change, that is, change peoples views thoughts or actions on your topic. This stage may invoke you conducting market research. For example you may want to know if there is a specific demographic that you should be targeting. You may want to have a focus group.
Four: specific strategies. Now you need to come up with specific plans on how you plan on getting people to think of your topic. (you should use at least 3 different media types or marketing techniques).
Ideas may include but are not limited too:
Contests
Ads on Bee TV
Social media, Facebook, twitter, tumblr, linkin.
Guerrilla marketing
Posters.
Shock scenes, like in the truth.com commercials
Maybe a give away, perhaps an item with your message on it. (like how brands use customers to advertise their brands by wearing the products)
Five: now you are to go out and carry out your plan.
On-going, Weekly meetings with your team and Mr Southwell to check on progress.
Problem based assignment.
You and your marketing team has been hired to help improve community. You are to create a marketing g campaign to help change people's behavior in a positive way at Frank Hurt.
First: you must decide what topic you are going to focus on.
Second: you need to create a list of attainable and realistic goals. (1-3, don't to too many, keep your campaign focused).
Third: just like in other projects, you are to come up with a plan on how you will affect change, that is, change peoples views thoughts or actions on your topic. This stage may invoke you conducting market research. For example you may want to know if there is a specific demographic that you should be targeting. You may want to have a focus group.
Four: specific strategies. Now you need to come up with specific plans on how you plan on getting people to think of your topic. (you should use at least 3 different media types or marketing techniques).
Ideas may include but are not limited too:
Contests
Ads on Bee TV
Social media, Facebook, twitter, tumblr, linkin.
Guerrilla marketing
Posters.
Shock scenes, like in the truth.com commercials
Maybe a give away, perhaps an item with your message on it. (like how brands use customers to advertise their brands by wearing the products)
Five: now you are to go out and carry out your plan.
On-going, Weekly meetings with your team and Mr Southwell to check on progress.
Assessment. You will be assessed on how well you follow the steps above. Did you follow them? Where you thorough? Did you demonstrate an understanding of marketing strategies? Did you use a variety of strategies? 75 marks
Community response: I will be doing some research (surveys, focus groups in other classes) to see if your campaign was noticed and if it achieved any of your goals. Did it make people think? Even for just 10 seconds.
Due June 1!!!
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