Commercial Day
Talk on Mode Median and Mean as well as pie and line graphs.
Next go to the following link and complete the questions.
1. (Figure 2) In 2005 What percent of all drinks sold in Canada were
a) coffee
b) Carbonated drinks
2. (Figure 5). Canada both imports and exports Tea and Coffee. We import (bring in) more than we (export). How much (in $) do we import more than we export?
3. (Figure 6)
a) Since 1998, have coffee imports in Canada increased overall or decreased?
b) Have exports decreased or increased? By how much?
Going International: Marketing in a Globalizing World. PROJECT
For this project, you may work alone or with a partner. You are to find a product or service that is NOT sold in Canada. You are then responsible for marketing this product in Canada. Keep in mind current consumer trends, people are becoming more concerned about the environment, we are moving into a recession etc. It can be anything as long as it isn’t sold in Canada (It must be legal of course).
Project must include all of the following:
• Picture(s) and description of the product or service
• Advantages of bringing the product to Canada
• Disadvantages of bringing in the product to Canada
• Cultural Challenges
• Who will the target market be
• A slogan for the product
• A jingle for the product
• A list of direct and indirect competition
• One of the following (must include the slogan and/or jingle)
o Two different advertisements that include both print and pictures
o A 15-30 radio/sound advertisement
o A 15-30 second T.V. Commercial
You can present your project as a report or in a Powerpoint presentation.
TOTAL 50 MARKS!!
DUE OCT 30!
Marketing 12
Time to work on your projects. Prepare for the Marketing meeting with Mr. Southwell on Thursday.
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