Talk on Hyper Marketing and Hyper-local Marketing.
Questions
1. What is Hyper Marketing and Hyper-Local-Marketing?
2. What do Google, Facebook, Tumbler etc have that is truly valuable?
3. Is it a good idea to be treating potential customers differently (eg offering different deals to different customers?)
http://www.time.com/time/specials/packages/article/0,28804,1901188_1901207_1901197,00.html
4. How is Twitter used for Hyper and Hyper local marketing.
5. What are your feelings about companies keeping and selling information about you and your selling habits
6. Go onto a social networking site (if you have one) and see if the ads that you get are the same or different than your friends. What did you find?
terms to know:
customer, consumer, gatekeeper, Product Life Cycle(s), niche, fad,trend, demographics, baby boomers, gender, non-users, motivation, Thorndikes Law of Effect, Maslow's Hierarchy of needs, The Buying Decision, Household name, Branding, Self actualization, Celebrity endorsement, Bust, the 4P's,
NEW MARKETING 12 Project
Now that you picked a sport, team and player here is your PROJECT.
You are to present it as a powerpoint presentation
Give a brief overview of your team and player
Explain the major sports organization that the team is part of (NBA, NHL etc)
How is the sports organization advertised? How does the Sports Organization make money(be specific)?
How is the Team Advertised, be specific and include multiple examples? How does the team make money?
What about an individual on the team. Are they marketed individually? Explain how,
Explain how sports creates great opportunities for marketing in general (ad space in arenas, celebrity endorsement etc)
DUE next Tues and you will present them next Wed.
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